“Prepare to Be Greater!” I was half-joking with one of my colleagues when the phrase came tumbling out of my mouth. We immediately gravitated toward the concept of being great, but wanting to reach that next level of greatness you only experience once you choose to prepare for the future. Preparing for the future may sound daunting, but when you really break it down…it’s not. Think of it more as setting yourself up for success and growth. It can be as small as meal preparation every Sunday for the upcoming week, or it can be as grand as years of training to finally run a full marathon or tackle a hiking trail you’ve been wanting to conquer. Every moment we remain focused and dedicated, we become greater than we already are! We decided that “prepare to be greater” connects with the values and things that matter most to us. My colleague was keen to add that to be greater than one already is takes a lot of hard work, practice and preparation. It’s about staying determined, disciplined and not giving up. Whether it’s keeping a laundry list of errands handy by using the Bolt Fit Running Belt, or being sure you drink enough water to hydrate for nightly Yoga classes; preparation is what turns great, into greater. Creating a campaign concept with integrity is far more than a clever tagline; during an uphill battle we speak to ourselves with determination and grit. What we tell ourselves often has to do with progression and using the resources we have to do so. If you can feel organically connected to the smart, dynamically engineered accessories and performance gear made by Fitletic that you’re wearing, odds are you’ll also feel prepared to embrace fears limitlessly and not sweat the small stuff. Fitletic is your most reliable fitness partner in eliminating distractions. How you accessorize yourself in your activity shows the world how much you care and if you have prepared properly; why not devote a little bit more time to getting it right? Fitletic embraces this idea as we develop products helping you prepare for your workouts. If you’re going for a run or simply to run errands a lightweight Fitletic belt allows for access and a hands-free lifestyle. With your smartphone screen accessible you can add motivation on a run with your favorite playlist. The cleverly designed pockets on our waist packs are uniquely customized so you don’t break or misplace your smartphone, ID, keys, and they’re all within a moment’s reach. Going for a trek or blazing a new trail? Fitletic’s Hydration Belt is the elegant solution to your thirst-quenching dilemma. Once we’ve prepared –in the literal sense—focusing on getting better at whatever we’re working on won’t have distractions. We are personally inspired by the concept that every moment we don’t give up, we’re improving ourselves. Preparing to be greater is an inside job each and every one of us can decide to make, we’re here to partner with you on your journey towards being greater!