Matt's story starts with a used bike he bought on eBay at age 25. At 16, a mentor had asked him to write down 50 goals for the next ten years. Finishing an IRONMAN was one of them. He kept that promise, and then some. Matt earned his pro card at IRONMAN Texas in 2013 while working full time as a professor of exercise science. Two years later he won that same race as a professional, and soon after he left the classroom to race full time.

Matt is also a coach. Through Matt Hanson Racing, he helps triathletes and runners of every level reach their goals. His science background shapes how he trains, how he coaches, and now how he'll help us test our gear.

Matt Hanson doesn't just wear Fitletic on race day, he's an Ironman Champion, triathlete, brand ambassador, and part-owner of the company. When he's logging training miles or lining up at the start of another triathlon, these are the pieces he reaches for every time. Here's what's in Matt's kit, straight from the runner who helped build it.